For the first time in its history, GroundUP Music Festival (hailed as one of the “top ten definitive music moments of the decade” by the New York Times) is crossing the ocean and has chosen an extraordinary destination for its European debut: Alberobello, the picturesque Apulian town and UNESCO World Heritage site famous for its ancient architectural treasure, the grout-less stone trullo.
The festival will bring the heart of Alberobello to life for three days, featuring three stages spread throughout the town (all within walking distance), creating a vibrant atmosphere of concerts, workshops, and interactive experiences- staying true to the formula that made the Miami edition of GroundUP Music Festival so unique over the past eight years.
The Villa Comunale Stage will be the beating heart of the festival, hosting three sets per evening. Each night, it will see a set from 5-time Grammy Award-winning Snarky Puppy with special guest appearances by some of Italy’s most innovative and expressive instrumentalists, as well as two sets from a diverse array of artists from around the world.
While the three-set evening show is the main event, what has always made GroundUP Music Festival so special is the interaction between artists and our audience. For that reason, we will have two additional stages for early-evening concerts, each hosting a different artist every day with exclusive shows for all-in guests. In addition, you will have access to the interactive experiences (chat, interviews, workshops, and masterclasses) that have made GroundUP one of the most unique festival experiences in the world over the past decade. In short, your immersive experience can last up to 13 hours per day, should you desire!
Experience the magic of our three-set evening show, the heart of GroundUP Music Festival. Featuring world-class artists, this main event brings unforgettable performances under the stars.
Enjoy two additional stages with exclusive performances from different artists each day. These intimate concerts are available to all-in guests only!
Dive into chats, interviews, workshops, and masterclasses with top musicians. Get up close and personal with the artists who make GroundUP so special.
Alberobello, with its timeless charm and an atmosphere suspended between tradition and magic, is ideal for a variety of reasons. Aside from its aesthetic beauty, the town is a gastronomical paradise (even Northern Italians sing the praises of Apulian cuisine, which is a high compliment!), easily walkable from extreme to extreme, and located less than one hour from both Bari and Brindisi airports, which host cheap flights from airlines like EasyJet and Ryan Air, as well as international airlines. In addition, a very reasonable cost of living makes this destination ideal for foreign visitors.
As always, this festival is about discovery. There will be names you know and names you don’t, food you’ve only dreamed of and food you will dream of until your next visit, local wines and spirits you’ve never tasted, and, above all, a sense of community that is unique to the GroundUP experience. Come join us as we launch this new endeavor in one of the most picturesque places on earth.
